LED Low -grade Products into "cannon Fodder" High -quality Products Are a New Starting Point

From last year's heroic running, to October this year, many LED companies“Run”There is one thing in common: companies are mainly low -end products. here“Low -end”Mainly refers to the poor quality of the product. Of course, the poor quality of the product is not the only reason for the failure of these companies, nor is it a problem to discuss this article, but the main production of low -end product companies frequently“Run”The phenomenon reflects the market's requirements for high -quality products. The popularity of LED has been deepened. Early low -end LED products have become stairs to popularize LED products, and they are also“cannon fodder”The ups and downs of the market“baptism”Later, it began to mature, especially dealers and engineering purchases high requirements for the quality of LED products. This is a new starting point for the LED industry and has become a new market opportunity. High -quality LED products undoubtedly improved the quality requirements of accessories, which is one of the important opportunities in Shenzhen LED companies (the reason for promoting this opportunity is comprehensive)——Shenzhen LED companies have always enjoyed a high reputation in terms of quality, and most companies have always aims to pursue high quality. Here“quality”Refers to“to satisfy the market's needs”Technology, quality, and functions, rather than excessive advanced technology, quality, and functions (technology can be carried out for advanced reserves, and slowly released according to market demand). The technology, quality, and functions that are out of the current and future market demand are a waste of corporate resources, and the pursuit of extreme quality is a kind of suicide. Among them, how to maximize accessories companies with downstream finished products is the primary market strategy of Shenzhen LED companies now to next year, especially in the concentration of Zhongshan enterprises concentrated by finished companies. Products must be on channels“Multiple legs”Walking, in addition to existing export channels and engineering channels (this is the best channel for Shenzhen companies to do the best, it is also the best channel for Shenzhen LED companies), developing traditional channels and e -commerce channels. Important strategy. Shenzhen's business owner has no confidence in establishing domestic channels and believes that it is not possible to spell mature companies and campaigns. I think that under the current e -commerce situation, the O2O channel model based on Internet sales will be Pull to the same running line. With the help of traditional channels and O2O and other Internet marketing models, the current and future should create the formation of LED products“Made in Shenzhen”Brands, regional brands of Shenzhen LED industry and corporate brands of Shenzhen LED companies. The development of traditional domestic channels should become an important task for Shenzhen finished enterprises. In this regard, Shenzhen companies should use the media and other resources to carry out in -depth and extensive cooperation with dealers. This will be an important step for Shenzhen LED finished products to achieve leapfrog development. In terms of product strategy, the advantage of Shenzhen LED companies is on light source products. In the future, Shenzhen LED accessories companies and finished products should use their high -quality light source products to expand the product line and enter home improvement (this is the traditional weak item of Shenzhen LED enterprises) , Business photos and engineering lighting. In planning next year's goals, another thing worthy of Shenzhen LED companies is smart lighting. It is expected to be an important year for the development of intelligent lighting next year. Therefore, Shenzhen LED companies should develop products and technologies on the basis of meeting smart lighting and smart home standards and technical requirements. exist“China LED Industry Alliance WeChat Group”In the discussion of intelligent lighting, most of the peers targeting intelligent lighting believes that: 1. Lighting will definitely develop towards intelligentization; 2. Smart lighting must be connected with smart home standards and technical; 3. Smart lighting technology and products are gradual. It is impossible to do it overnight. Replacement of mechanical switches will be the first step;